Envirobug saves 4+ hours on inventory management with Genie

“We wanted a single source of truth for our inventory levels to ensure our teams could align their activities more easily and meet demand at all times. Genie’s unified platform was everything we were looking for.” – Knunsha Tarik, Customer Service Representative at Envirobug

About

Envirobug is a family-run Australian business producing reliable, eco-friendly pest control solutions. Dedicated to preserving fragile natural ecosystems, Envirobug ensures its products are not only effective in harsh Australian environments but also safe for humans, pets, and the planet. 

Challenge 

Envirobug needed increased inventory visibility

To ensure Envirobug’s inventory levels met demand at all times, Knunsha Tarik, Customer Service Representative at Envirobug, spent hours manually tracking inventory and communicating stock updates to factory producers, suppliers, and dispatchers. This process was ultimately unsustainable, limiting data visibility across departments and causing a stock-out of Envirobug’s top-selling product. 

To optimize its inventory management processes and prevent future shortages, Envirobug needed a platform to: 

1. Create a single source of truth for real-time stock updates
2. Prioritize incoming orders based on how in-demand the items are

Knunsha tried two different software options, but neither provided the centralized inventory view Envirobug needed at an affordable price. She finally found the ideal solution in Genie. The platform’s detailed inventory insights and product grades unlocked new visibility into Envirobug’s current stock and accurately tracked sales, streamlining the company’s formerly manual processes. 

“Coordinating the activities of our team to ensure smooth inventory replenishment was becoming increasingly difficult. We needed to see in real-time which products were running low so we could prioritize them during production.” 

Solution

Benefit #1: Intuitive inventory insights in one unified platform

With Genie, Knunsha streamlined Envirobug’s inventory processes with end-to-end data visibility. She no longer needed to play catch-up, retroactively requesting items for production after spotting a stockout. 

Plus, Genie’s collaboration features bridged communication gaps between departments, helping Envirobug proactively manage inventory to prevent stockouts with granular inventory data, including items on hand and days until supplies run out.

Benefit #2: Powerful performance-based product segmentation

Genie’s integration with Shopify and powerful algorithms helped Knunsha easily identify Envirobug’s best-selling products, as well as items that only sold occasionally or didn’t resonate with customers at all. 

Knunsha now saves the time she previously spent sifting through reviews and Shopify data and relaying customer preferences to factory employees to prioritize production. With Genie, she and her team simply filter the company’s inventory by product grade to instantly gauge stock levels for their bestsellers and meet customer demand.

“With Genie, we don’t need to access Shopify or go through customer emails to understand our customers’ preferences. At a glance, we can gauge our bestsellers and produce more of them.”

Results 

Envirobug streamlines inventory management for a fraction of the cost with Genie

Thanks to Genie, Knunsha and the rest of Envirobug’s team finally have an intuitive solution to prioritize production for best-selling products and guarantee timely restocks. She also notes how helpful Genie’s customer support team was during onboarding.

Here’s a look at the results that Envirobug has achieved with Genie so far: 

• 4 hours saved on manual inventory management processes 
• 20% more cost-efficient inventory solution – with better results 

With Genie keeping all departments aligned on inventory, Knunsha is excited to see how the platform's new features will help her accurately forecast demand and further streamline Envirobug's internal processes.

“Genie’s platform makes running our business easier. We are looking forward to working with them as new features roll out.” 

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