How Wyde Footwear saves $60K annually with Genie

“We consult with Genie every day, whether it’s before meeting with a supplier or planning for months ahead. We always purchase orders with confidence – and our stock levels are always balanced.” – Melker Svard, Founder at Wyde Footwear

About

Wyde Footwear is a sneaker brand offering footwear with a wide toe box, zero-drop design, and a flexible structure to promote natural foot function and health. Created to revolutionize how people think about footwear, Wyde Footwear provides exceptional quality, comfort, and functionality with every product detail.

Challenge

Wyde Footwear wanted to stop managing its inventory with spreadsheets

Years of building various startups gave Wyde Footwear’s Founder, Melker Svard, a keen understanding of the inventory management challenges plaguing today's DTC brands. Still, he hadn't found a silver-bullet solution to combat these hurdles, prompting him to follow the traditional practice of tracking inventory levels in Excel.

While this system provided some degree of record for Wyde Footwear’s stock levels, manually updating endless spreadsheets for accuracy became a constant battle. The process ultimately proved overly time-consuming and inefficient, leading to inaccurate data and costly stockouts despite Melker’s care and effort.

It wasn’t until he serendipitously found Genie that Melker considered an all-encompassing inventory management solution might actually exist. With its reliable, real-time inventory insights and intuitive dashboard, Melker knew Genie had the functionality to actually make an impact on his business.

“Inventory management is one of the biggest challenges for every DTC brand. We frequently ran out of stock because our data was scattered across endless spreadsheets.”

Solution 

Genie provides a single source of truth for Wyde Footwear’s stock levels

Genie seamlessly unified Wyde Footwear’s inventory, sales, and operations data in less than a few hours to establish a clear summary of the brand’s inventory statuses. To fully tailor this view, Melker also added Wyde Footwear’s suppliers with just a few clicks, including minimum order quantities and lead times.

Now, he can instantly evaluate the health of his brand’s inventory, including what SKUs are at risk of running out, which are fully stocked months in advance, and the number of days to place a new purchase order. These granular, real-time insights empower Melker to make quick, informed buying decisions for both standard business operations like regular restocks and busier periods like the upcoming Q4.

“With Genie, we always know what products we need to order and when. These granular insights have become the foundation of every business decision we make.”

Results

Wyde Footwear saves 4 hours every week on manual inventory analysis with Genie

Melker no longer spends hours consolidating data across spreadsheets. Thanks to Genie’s real-time inventory visibility at the SKU-level, he can place purchase orders with confidence. 

Here’s a snapshot of the results Wyde Footwear has achieved since partnering with Genie: 

• 4 hours gained weekly on manual inventory data analysis
• 50% higher efficiency
• $60K saved annually on in-house hires

Moving forward, Mekler is excited to continue Wyde Footwear’s partnership with Genie and see how the solution’s upcoming features will further streamline Wyde Footwear’s inventory management processes.