Leni Swims Saves $80K Annually With Genie

“Genie is like a full-time employee to us. It has completely changed the way we plan and purchase our inventory. Now, we can make informed decisions without the risk of excess inventory or costly stockouts” – Molly Cochrane, Co-Founder and Director of Leni Swims

About

Leni Swims is an Australian swimwear brand offering sustainable, high-quality products. With their bold and fun prints, buttery-soft texture, and ethically sourced materials, Leni Swims’ pieces have quickly become fashion staples that last for years to come.

Challenge

Leni Swims hoped to enter a new market with optimal inventory levels

Just four years after its founding, Leni Swims’ U.S. sales skyrocketed, leading to the expansion of an overseas warehouse to meet rising demand. However, as the brand’s lead times escalated to three months sourcing sustainable fabrics while maintaining ethical manufacturing practices, Molly Cochrane, Co-Founder and Director of Leni Swims, realized that balancing the stock levels at its new location would be her biggest hurdle.

Molly planned Leni Swims’ inventory orders months in advance to avoid potential restock delays. But in handling hundreds of SKUs in different sizes, colors, and prints, her efforts often had the opposite effect, leading to overstocks of unpopular items and product shortages.

Molly needed reliable, real-time inventory data to inform future restocks and sustainably grow Leni Swims’ U.S. presence. When she learned about Genie’s powerful inventory analytics and intuitive statuses, she instantly knew it could provide the visibility she was looking for.

“When you have to pre-plan your inventory orders months in advance to meet demand, you often stock up with the wrong items or run out of stock. And if you’re out of stock, you can’t grow your business.”

Solution

Genie supports Leni Swims’ inventory planning with accurate, real-time data

With Genie, Molly is finally confident that Leni Swims can meet demand in its new high-growth market. Thanks to Genie’s Shopify integration and actionable data, she can effortlessly plan Leni Swims’ inventory ahead of time based on real-time metrics like lead times, stock status, and items on hand for every SKU — all in one intuitive interface.

Genie’s inventory dashboard also provides a daily snapshot of Leni Swims’ inventory health and total value so Molly can spot unexpected stock changes and make informed adjustments in minutes.

“Genie’s team really took the time to understand our needs. We instantly had a detailed inventory dashboard with all SKUs, allowing us to gauge stock levels and status at a glance.”

Results

Leni Swims saves 3+ hours on weekly inventory management with Genie

With Genie, Molly can gauge the stock levels for every Leni Swims item at a glance. This has not only helped her successfully expand the brand’s U.S. presence but has also unlocked other significant gains:

• 3+ hours saved on weekly inventory planning
• $80K saved annually on in-house inventory hires
• 50% increase in inventory purchase confidence

Moving forward, Molly plans to continue using Genie’s granular insights to validate her inventory decisions and is excited to see how the platform’s upcoming features will further support Leni Swims’ future growth.

“I don’t know how I would’ve planned my inventory without Genie. Having accurate, real-time inventory data at my fingertips gives me peace of mind that Leni Swims will continue to grow at an even faster pace.”