Aug 22
51 min 46 sec

#1 The Underdays: Taking the underwear industry by storm

Oria and Amelie are the founders of , a sustainable underwear brand that is both stylish and comfortable. Starting from day zero, they faced the challenges of launching a new brand, including sourcing materials, developing a unique brand identity, and building a customer base. Their commitment to creating comfortable and fashionable underwear paid off, they quickly gained a loyal following and are now taking an archaic industry by storm.
Guests(s):
Oria Mackenzie
Amelie Salas
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About the show

The Dispatch is a podcast that delves deep into the universe of direct-to-consumer commerce. From the inception, scaling, and operational challenges of e-commerce brands to the strategies that fine-tune established DTC brands, we explore every facet. We engage with elite founders and operators about their experiences in building and scaling profitably, delving into operations, brand strategy, community, understanding consumer shifts, and beyond.
Host:
Sebastiaan Debrouwere
Founder & CEO @ Genie.io

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